We all know that showing up on the first page of Google when people search for BJJ in your area can bring in a lot of students, especially if you rank in the top three. Fortunately, it usually isn’t so difficult to get on the first page of Google.
Here are three quick and easy ways to help boost your website rankings that you should do right NOW.
Websites linking to your gyms website is one of the most important factors in ranking highly in Google. A great source of links is your students. Many of your students are small business owners like chiropractors, doctors, lawyers, accountants, plumbers, general contractors, etc. Ask them if they can add a link on their website back to your gym site to help you out. Most will be happy to do it. A half dozen links can go a long ways in increasing your website rankings.
A lot of people are posting on local internet forums asking about martial arts, Jiu Jitsu, fitness, etc. in your local area. Search Google and see what you can find. You can do this by typing “CityName Brazilian Jiu Jitsu”. Look for local forums like City-Data and Q&A sites such as Yahoo Answers and Quora, and also Jiu Jitsu related forums, where people have asked about gyms in your area. Register an account and post about your gym, leaving your gyms info and website link (where possible), and answer any questions that you can.
Even if the post was from several years ago, still answer the question because a lot of people have probably found the post and read it since then, and many more will in the future. You also will get to leave a backlink which helps to increase your Google rankings.
This is extremely important, and I see it done incorrectly all of the time. Your website title, the title displayed at the top of your browser, should tell people exactly what your website is about. You do this by changing your title tag. Take our client Bangkok Brazilian Jiu Jitsu for example. They are a Brazilian Jiu Jitsu gym in Bangkok, Thailand, and their school name is known as “BKKBJJ”. So, what is their title? “Bangkok Brazilian Jiu Jitsu Academy | BKKBJJ | Thailand BJJ”. This not only tells website visitors exactly what website they are visiting, but it also tells Google what your website and business is about.
This is extremely important for website rankings, you have to tell Google where to index your website in their search engines. A good rule of thumb is to have your gym name, your location, and also what you offer in the title.
So there you have it, three quick and easy tips you can implement this very second to help increase your rankings and bring in new students. These three tips were covered to varying degrees in 101 BJJ Gym Marketing Tips, but I wanted to remind you of them because they are things that are easy to implement, and can have a big impact.
Make the changes and let me know if they helped!